STEAMBOAT SPRINGS, Colo. (July 25, 2016) — Smartwool recently debuted its new Smartwool Insider app, an innovative tool for retailer partners. The Smartwool Insider Program is designed to strengthen the brand’s personal relationships with wholesale retail associates via a mobile native app that features engaging Insider specific content and program exclusive rewards.
“Our Insider app showcases products and culture in order to better connect with retail associates,” said Dane Howell, Smartwool vice president of US Wholesale Sales and Marketing. “We know that one associate can make a huge impact. Insiders boost brand awareness, support wholesale partners and drive demand and sell-through—they are critical to success and we knew we could connect in a better, more meaningful way with them.”
The Smartwool Insider app takes an education-through-entertainment approach. It informs gear-savvy, information-hungry sales associates with regularly refreshed videos, product insights, and news stories. It provides a rewards-based, intimate learning experience and the ability to communicate directly with Smartwool employees, participate in challenges and contests. The more an associate interacts with the app, the more exclusive Smartwool Insider gear he or she will earn.
The app is powered by hubEngageTM and access to the program is by invite only a unique code provided by Smartwool sales reps and Field Service Clinic during clinics. Codes can also be requested via email at InsiderSupportTeam@vfc.com.
Based in Steamboat Springs, Colo., Smartwool is a 22-year-old apparel brand whose products are inspired by living and playing in the mountains. All Smartwool® products come with a 100% Satisfaction Guarantee and are created to get the most out of the inherent benefits of Merino wool. For information on the full range of Smartwool products or to find a dealer near you, please log onto www.Smartwool.com. Smartwool, a division of VF Outdoor,LLC, is a brand of VF Corporation. For event and company updates visit us on Facebook http://www.facebook.com/smartwool or Twitter https://twitter.com/Smartwool.
The Smartwool Insider App is exclusively for employees of SmartWool retail partners. Users must have an access code to activate and access the app. The content within the app is an “Insiders” look into the SmartWool brand, heritage, products and culture; and is a fun and educational way to regularly interact with the company. The app features a Newsfeed with regular updates from the company, a video library, quizzes and feedback interactions, tech sheets and infographics, challenges and contests; and direct chat access to the SmartWool Field service Rep assigned to their territory.
The SmartWool story started on a rugged Colorado ski slope with the belief that toes didn’t have to be cold. One simple pair of Merino socks challenged the conventional wisdom and forever changed the way outdoor enthusiasts looked at their feet. It’s not just about the Merino, though. It’s what we do with it that makes SmartWool different. For over 20 years, we’ve been pushing the boundaries of Merino to create smarter, more capable products from head to toe.